Bill Wackermann, who added Details to his portfolio last October (see John Koblin’s recent piece for more on that topic), has taken control of the business side at W, according to Memo Pad.
Mr. Wackermann will work alongside new W editor Stefano Tonchi and his team of T Magazine expats. W joins Glamour, Details and Brides in Mr. Wackermann’s stable of titles.
Mr. Wackermann certainly has his work cut out for him at W, where single-copy sales and ad pages were down 42% and 16% respectively in the second half of 2009. Recent comebacks in the luxury goods market should spark a revival, at least in ad sales.
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