“Magazines are actually pretty brilliant concepts the way they are,” Vanity Fair editor Graydon Carter told The New York Times while previewing the magazine’s iPad app, which will debut with the June issue. “At the same time, we have a few bells and whistles that a magazine cannot provide.”
One of those bells is behind-the-scenes videos that shows, for example, Emma Watson being styled before her photo shoot for the issue.
“You’ve got to be a big Emma Watson fan to get through that,” Mr. Carter noted.
Last month GQ became the first Condé Nast title to release an app. Vanity Fair and Wired will roll theirs out next month, with The New Yorker and Glamour to follow over the summer.
But the company is still very much playing around with the new platform.
“We need to know a little bit more about what kind of a product we can make, how consumers will respond to it, what the distribution system will be,” editorial director Tom Wallace told The Times in February.