Janice Min Will Grow Hollywood Reporter’s Audience Without Covering Lindsay Lohan

Janice Min, who was hired yesterday as editorial director of the The Hollywood Reporter, discussed her ideas for the trade publication yesterday with The Wrap’s Sharon Waxman.

Ms. Min reiterated that she is not interested in covering “what Lindsay Lohan Wore today,” although she will attempt to reach a larger audience.

“The key audience is still the industry influencers,” Ms. Min said. “I would like THR to reach a broader audience of business influencers. When you think who is reading the industry trade you’re thinking of people in executive or creative roles. We live in very different era, where what goes on in Hollywood is impactful to lots of other industries — media, fashion, style.”

“I think the opportunity with THR is to help set the news agenda for the industry instead of covering picky little details. I think you can capitalize on its history to have a powerful influential platform and voice,” she said.

US Weekly circulation more than doubled during her tenure by making the magazine more relatable for the average reader.