Last week, we wrote about how David Bradley, the owner of the Atlantic Media Company, recently charged his ace publisher Justin Smith with waging war against Politico on behalf of Mr. Bradley’s National Journal Group.
Today, Mr. Smith announced another development in Phase One of the broader strategy to reinvigorate the National Journal, The Hotline, and Congress Daily–namely, hiring a director of digital products to manage business development and strategy across National Journal Group’s various online divisions.
To this end, Mr. Smith has hired Shesha Pancholi, who comes from AOL Sports–reinforcing what seems to be a recent trend of AOL Sports grads popping up everywhere (see Mottram, Jamie).
More from the release:
“As National Journal Group looks become a digital-first news organization by enhancing its online properties, we are thrilled to have Shesha on board,” said Justin B. Smith, President, Atlantic Media Company. “She has exceptional experience in the digital world and a knack for that special blend of technical and business acumen.”
As executive producer of AOL Sports (Fanhouse.com), Pancholi led the vision, strategy and marketing of all product launches, served as the primary liaison with the sales team, initiated content partnerships and spearheaded social media campaigns—resulting in exponential traffic and audience growth, unprecedented revenue from branded advertisement and the first e-commerce destination for sports merchandize within AOL Sports. She also managed AOL’s hugely successful Super Bowl commercials franchise and ran the 2008 Olympics coverage over the finish line with a record-breaking 500MM page views. Pancholi joined AOL in 2004 as senior sports producer.