Five years after its launch, with traffic at 22 million unique visitors last month, The Huffington Post is ready to turn a profit.
Arianna Huffington’s site plans to double revenue in 2010, from $15 million to $30 million, transitioning out of what CEO Eric Hippeau called “investment mode” to turn a proft for the first time, according to Mediaweek.
The site’s chief revenue officer Greg Coleman, who had experience at Yahoo and AOL before coming to Huffington Post in 2009, has brought in at least 18 experienced staffers to hunt down business on the ad side. He thinks his team will be able to more than double revenue.
That said, the site is already in excellent financial health, so they say!
“We’ve hardly touched our last round of investment,” Ms. Huffington said in reference to a $25 million investment from Oak Investment Partners in December 2008.