A Redesigned Bloomberg Website is a Free Bloomberg Website

With its relaunch today, Bloomberg.com is billing itself as the free alternative to other business news sites.

“In the ongoing debate of free versus paid content, Bloomberg.com is today launching a newly designed site for senior business executives and content can be accessed free of charge,” the company said in a statement.

The new site, decorated with splashes of bright orange, lays out Bloomberg news stories in a simple linear format. And while readers have to pay for content from Bloomberg’s competitors like the Wall Street Journal they can get their Bloomberg news for free.