"I hesitate to call them journalists," CEO Rick Blair tells Mr. Lee. 

Instead, Mr. Blair prefers the term "examiners."

How is the rise of amateur "examiners" impacting journalism?

Mr. Lee checks in with former New York Observer editor Peter Kaplan:

In assessing the recent rise of so many content farms, Mr. Kaplan referenced Upton Sinclair's "The Jungle," and perhaps minted a new quote for future observers: "What these sites are producing," he started before a long pause: "You know what it is? It's like sending unchecked meats out to the public."