From Snarky Blog to ‘More Than a Quarter Billion Monthly Page Views’

Simon Dumenco writes about Gawker and the “Big Blog Era” today, focusing on how the media company has grown — traffic-wise and snark target–wise.

Gawker Media is privately held, mostly by its founder Nick Denton, and it doesn’t reveal its earnings. But it’s clear from the omnipresence of major brand marketers on its network of blogs, and its traffic — 17.8 million monthly uniques and more than a quarter billion monthly page views — that it’s become a huge business. Huge enough to go toe-to-toe with Apple without really breaking a sweat.