Laura McEwen Takes Over the Business Side at Self

Condé Nast president Charles Townsend announced today that Teen Vogue publisher Laura McEwen has been moved into the role of vice president and publisher of Self Magazine. The job was left empty earlier this week when Kim Kelleher, Condé Nast’s 2008 publisher of the year, was hired away to lead global sales for Sports Illustrated.

Here’s the release from Condé Nast:

New York, N.Y., June 9, 2010 – Laura McEwen has been named Vice President and Publisher of SELF Magazine, it was announced today by Charles H. Townsend, President and C.E.O. of Condé Nast.  Her appointment is effective immediately.
Most recently, Ms. McEwen was Vice President and Publisher of Teen Vogue since February 2008, and prior to that she was Associate Publisher of Vogue.  
Ms. McEwen has led a strong advertising performance in the first half of 2010 and during her tenure, has introduced a number of successful initiatives, including the Teen Vogue Haute Spot pop-up stores.  Under Ms. McEwen’s direction, the Web Marketing Association awarded the Teen Vogue Haute Spot iPhone application the 2010 Internet Advertising Competition Award for “Best Magazine Mobile Application.” “Laura has capitalized on opportunities in print, digital, retail, licensing, mobile and events to develop and strategically elevate the Teen Vogue brand,” Mr. Townsend said.  “Her abilities and proven track record will enable her to evolve the market position of the SELF brand to an even higher level.”
Previously, Ms. McEwen was the Vice President, Publishing Director of Reader’s Digest – and played a key role in the launch of Everyday with Rachael Ray.  Ms. McEwen served as Publisher of YM, launching and increasing ad pages significantly under her leadership.  Ms. McEwen has also held senior positions at Rodale, Primedia, Hearst, and The New York Times Company, currently serves on the Board of Fashion Group International (FGI) and is an active member of Cosmetic Executive Women (CEW).

SELF Magazine reaches 6.7 million readers and provides a blueprint for the woman who wants to stay informed, get inspired, grow, and achieve her personal goals.  SELF’s total readership has grown 15 percent in 2010.  SELF is published by Condé Nast, a division of Advance Publications, operating in 25 countries.  In the United States, Condé Nast publishes 18 consumer magazines, two trade publications and 27 websites that garner international acclaim and unparalleled consumer engagement.