Taking Risks with The New Yorker? David Remnick’s Magazine Follows Wired to the iPad

0622digitaldavidf 0 Taking Risks with The New Yorker? David Remnicks Magazine Follows Wired to the iPadDavid Remnick’s magazine will become the second Condé Nast title after Wired to develop an iPad app with Adobe instead of Condé’s internal digital team, according to Memo Pad.

Following Wired lead comes with the unenviable task of living up to that magazine’s numbers out of the gate (the Wired iPad app out-sold the magazine at the newsstand in its first month).

“Listen, it’s Wired,” Glamour‘s Cindi Leive told The Observer earlier this summer. “Are readers of every magazine going to respond exactly that way right out of the gate? No. I’m sure they have more readers with iPads right now than I do.”

Last week Wired creative director Scott Dadich emphasized the importance of risk-taking in app development.

“The success of the magazine I think is based on that willingness to take risk and the culture that Chris [Anderson] allows at the magazine has really — I think you’re seeing that in the success of the app so far,” Mr. Dadich told The Observer.

“We’re trying to fail quickly and pick ourselves up and learn from our mistakes and, as quickly as possible, get a product that our readers are in love with and that we enjoy making and that our advertising partners feel is helpful to them as well,” Mr. Dadich added later.

The New Yorker isn’t known for playing around with the format of the magazine. Working with Adobe, Mr. Remnick will have plenty of chances to show that he’s not afraid to take his magazine out on a digital limb. What does he have to lose?

Article continues below
More from Style & Design
Princess Olympia of Greece and Denmark 

The only daughter of Pavlos and Marie-Chantal, the Crown Prince and Princess of Greece, has quite the Instagram presence. Her posts include front row shots from NYFW, tacos with friends at La Esquina and soft serve at Cha Cha Matcha, all for her 98,000 followers. The Parsons School of Design student is also quite the jet-setter, spending time in New York, London, Los Angeles and Hong Kong (and that's just in the last month). She pulled the ultimate royal move and was rumored to have been dating her godfather's son, Prince Harry. She is his type: blonde and aristocratic, with a major penchant for hipster, Coachella-worthy ensembles, just like his ex Cressida Bonas. The 20-year-old princess counts Hollywood elite Sofia Richie and fellow royal (and cousin) Talita von Fürstenberg as pals. Unlike other New York City college students who celebrated their birthdays dancing on tables at Greek restaurants in the East Village, Princess Olympia spent hers in Mykonos, despite not speaking a word of Greek. Her mother worked for Andy Warhol before marrying into the royal family. Yes, her whole life is all very Gossip Girl.
Watch The Throne: These 8 Young Royals Could Be The Next Kate Middleton