Urban Outfitters Designers Think the Times is Hip, Kitschy

Over the weekend, a “New Arrivals” email from Urban Outfitters landed in the Daily Transom’s inbox featuring a yellow graphic t-shirt described as “The New York Times Scoop Tee.” Across its front is the Times logo.

The $24 item appears in the same section on the retailer’s website as loose tees with slogans like “Alcohol Caffeine Nicotine” “Sex Drugs Rock n’ Roll” and “Nirvana.” Is the Times logo becoming a novelty kitsch item? Or is this another sign of the gray lady fighting for the hearts and minds of our nostalgia-prone youth?

It’s unclear whether this is a partnership with the Times company or if one of Urban’s designers felt inspired by the news one day. (An Urban Outfitters rep has not returned the Daily Transom’s calls.)

Just a few days ago, the company made headlines for introducing a t-shirt with the slogan “Eat Less” and subsequently pulling it from its website. It’s still available in some New York area stores in larger sizes.