<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/css" media="screen" href="http://s2.wp.com/wp-content/themes/vip/newyorkobserver/stylesheets/rss.css"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Observer &#187; Box Office Breakdown: Eclipse-ing the Fourth of July</title>
	<atom:link href="http://observer.com/2010/07/box-office-breakdown-ieclipseiing-the-fourth-of-july/feed/" rel="self" type="application/rss+xml" />
	<link>http://observer.com</link>
	<description></description>
	<lastBuildDate>Wed, 22 May 2013 07:30:53 +0000</lastBuildDate>
	<language></language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='observer.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://1.gravatar.com/blavatar/dac0f3722a48a53be75eb06c0c4f5119?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>Observer &#187; Box Office Breakdown: Eclipse-ing the Fourth of July</title>
		<link>http://observer.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://observer.com/osd.xml" title="Observer" />
	<atom:link rel='hub' href='http://observer.com/?pushpress=hub'/>
		<item>
				
		<title>Box Office Breakdown: Eclipse-ing the Fourth of July</title>

		<comments>http://observer.com/2010/07/box-office-breakdown-ieclipseiing-the-fourth-of-july/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 16:58:50 -0400</pubDate>
					<link>http://observer.com/2010/07/box-office-breakdown-ieclipseiing-the-fourth-of-july/</link>
			<dc:creator>Christopher Rosen</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/2010/07/box-office-breakdown-ieclipseiing-the-fourth-of-july/</guid>
		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/twilight-eclipse-2-550x366.jpg?w=300&h=199" />And they said there was a slump. Buoyed by vampires and the worst reviewed movie of the year, the box office <a href="http://www.boxofficemojo.com/weekend/chart/">exploded</a> this weekend like a Grucci Brothers fireworks display. Here's a breakdown of the top five.</p>
<p><strong>1.<em> The Twilight Saga: Eclipse</em>: $69 million ($161 million total)</strong></p>
<p>There is no possible way that the opening for <em>Eclipse</em> can be seen as anything other than a huge success. However! Despite laying claim to the widest release ever, <em>Eclipse</em> couldn't top the $200 million five-day gross that <em>Transformers: Revenge of the Fallen</em> opened to last summer. And its three-day total pales in comparison to the $142.8 million that <em>New Moon</em> gobbled up in November -- though that should be expected with the release spread out over five days. Those quibbles aside, another $20 million in ticket sales on Monday will allow <em>Eclipse</em> to break the Fourth of July weekend record of $180 million held by <em>Spider-Man 2</em>. It's official: Vampires are the new apple pie.</p>
<p><strong>2.<em> The Last Airbender</em>: $40.6 million ($57 million total)</strong></p>
<p>Maybe being the worst movie of the year isn't such a bad thing. Despite near across the board hatred from critics, <em>The Last Airbender</em> managed $40.6 million over the three-day weekend and will likely top $70 million in receipts come Monday. Granted those numbers aren't herculean, but consider: The three-day opening for <em>The Last Airbender</em> is bigger than the starts for <em>Sex and the City 2</em>, <em>Prince of Persia</em>, <em>The A-Team</em> and <em>Knight and Day</em>. It's also the third best start for director M. Night Shyamalan, behind <em>Signs</em> and <em>The Village</em>. Couple that with an international-friendly product and this isn't the <em>Waterworld</em>-style bloodbath many were expecting. Now let's see how much things tumble in weekend two...</p>
<p><strong>3.<em> Toy Story 3</em>: $30.1 million ($289 million total)</strong></p>
<p>The bad news is that <em>Toy Story 3</em> dropped almost 50 percent this weekend and fell into third place. The good news? So what! On Monday, the threequel will pass <em>Up</em> to become the second highest grossing film in the history of Pixar and it's less than $50 million away from passing <em>Finding Nemo </em>to top the list. Everyone loves Buzz and Woody... except for those pesky <a href="http://articles.latimes.com/2010/jul/02/business/la-fi-ct-toystory-20100702">Russians</a>.</p>
<p><strong>4.<em> Grown Ups</em>: $18.5 million ($77 million total)</strong></p>
<p>Typical Adam Sandler. Off 54 percent, <em>Grown Ups</em> will easily cross $100 million and probably top out around $120 -- which would put it in the same ballpark as <em>I Now Pronounce You Chuck &amp; Larry </em>and <em>50 First Dates</em>. One major advantage that <em>Grown Ups </em>has for even greater success, however, is the calendar. The next big comedy of the summer -- Steve Carell's <em>Dinner for Schmucks</em> -- doesn't get released until the end of July.</p>
<p><strong>5. <em>Knight and Day</em>: $10.2 million ($45.5 million total)</strong></p>
<p>If you put <em>Knight &amp; Day</em> in the same arena as the similarly themed <em><a href="http://www.boxofficemojo.com/movies/?id=duplicity.htm">Duplicity</a> </em>-- remember, with Clive Owen and Julia Roberts? -- then the $45.5 million grossed thus far is more than adequate. But only people working at Twentieth Century Fox are likely to cut this film that much slack. Down 49 percent, <em>Knight &amp; Day</em> will be lucky to cross $80 million domestically. Maybe next time Tom Cruise should try playing a vampire. Again.</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/twilight-eclipse-2-550x366.jpg?w=300&h=199" />And they said there was a slump. Buoyed by vampires and the worst reviewed movie of the year, the box office <a href="http://www.boxofficemojo.com/weekend/chart/">exploded</a> this weekend like a Grucci Brothers fireworks display. Here's a breakdown of the top five.</p>
<p><strong>1.<em> The Twilight Saga: Eclipse</em>: $69 million ($161 million total)</strong></p>
<p>There is no possible way that the opening for <em>Eclipse</em> can be seen as anything other than a huge success. However! Despite laying claim to the widest release ever, <em>Eclipse</em> couldn't top the $200 million five-day gross that <em>Transformers: Revenge of the Fallen</em> opened to last summer. And its three-day total pales in comparison to the $142.8 million that <em>New Moon</em> gobbled up in November -- though that should be expected with the release spread out over five days. Those quibbles aside, another $20 million in ticket sales on Monday will allow <em>Eclipse</em> to break the Fourth of July weekend record of $180 million held by <em>Spider-Man 2</em>. It's official: Vampires are the new apple pie.</p>
<p><strong>2.<em> The Last Airbender</em>: $40.6 million ($57 million total)</strong></p>
<p>Maybe being the worst movie of the year isn't such a bad thing. Despite near across the board hatred from critics, <em>The Last Airbender</em> managed $40.6 million over the three-day weekend and will likely top $70 million in receipts come Monday. Granted those numbers aren't herculean, but consider: The three-day opening for <em>The Last Airbender</em> is bigger than the starts for <em>Sex and the City 2</em>, <em>Prince of Persia</em>, <em>The A-Team</em> and <em>Knight and Day</em>. It's also the third best start for director M. Night Shyamalan, behind <em>Signs</em> and <em>The Village</em>. Couple that with an international-friendly product and this isn't the <em>Waterworld</em>-style bloodbath many were expecting. Now let's see how much things tumble in weekend two...</p>
<p><strong>3.<em> Toy Story 3</em>: $30.1 million ($289 million total)</strong></p>
<p>The bad news is that <em>Toy Story 3</em> dropped almost 50 percent this weekend and fell into third place. The good news? So what! On Monday, the threequel will pass <em>Up</em> to become the second highest grossing film in the history of Pixar and it's less than $50 million away from passing <em>Finding Nemo </em>to top the list. Everyone loves Buzz and Woody... except for those pesky <a href="http://articles.latimes.com/2010/jul/02/business/la-fi-ct-toystory-20100702">Russians</a>.</p>
<p><strong>4.<em> Grown Ups</em>: $18.5 million ($77 million total)</strong></p>
<p>Typical Adam Sandler. Off 54 percent, <em>Grown Ups</em> will easily cross $100 million and probably top out around $120 -- which would put it in the same ballpark as <em>I Now Pronounce You Chuck &amp; Larry </em>and <em>50 First Dates</em>. One major advantage that <em>Grown Ups </em>has for even greater success, however, is the calendar. The next big comedy of the summer -- Steve Carell's <em>Dinner for Schmucks</em> -- doesn't get released until the end of July.</p>
<p><strong>5. <em>Knight and Day</em>: $10.2 million ($45.5 million total)</strong></p>
<p>If you put <em>Knight &amp; Day</em> in the same arena as the similarly themed <em><a href="http://www.boxofficemojo.com/movies/?id=duplicity.htm">Duplicity</a> </em>-- remember, with Clive Owen and Julia Roberts? -- then the $45.5 million grossed thus far is more than adequate. But only people working at Twentieth Century Fox are likely to cut this film that much slack. Down 49 percent, <em>Knight &amp; Day</em> will be lucky to cross $80 million domestically. Maybe next time Tom Cruise should try playing a vampire. Again.</p>
]]></content:encoded>
		<wfw:commentRss>http://observer.com/2010/07/box-office-breakdown-ieclipseiing-the-fourth-of-july/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://2.gravatar.com/avatar/becf95fa833b8aeb13f7720732bd6dc6?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">jhanasobserver</media:title>
		</media:content>

		<media:content url="http://nyoobserver.files.wordpress.com/2011/06/twilight-eclipse-2-550x366.jpg?w=300&#38;h=199" medium="image" />
	</item>
	</channel>
</rss>
