But in Good News: Conde Nast’s Ad Pages Ticking Up

Esther Zuckerman — Mon, 12 Jul 2010 22:11:12 -0400

So, yes, publishing veteran William Li is leaving, the business side appears to be in transition, but we took a detailed look at how Conde Nast fared in the second quarter now that the Publishers Information Bureau has released second quarter ad page numbers.

The news, like for the entire industry, is good! Ad pages went up 6.6 percent for all of Conde Nast's titles in the second quarter versus results from last year (or, from 4,516 ad pages in 2009 to 4,814.31 in the second quarter this year).

The biggest winner for Conde Nast is Vanity Fair with a 30.3 percent increase; the bigger loser is Lucky, with a decrease of 7.3.

Here are all the Conde Nast titles:

Vanity Fair: up 30.3 percent
Wired: up 26.2 percent
GQ: up 21.5 percent
Vogue: up 20.1 percent
Allure: up 12.6 percent
Teen Vogue: up 10.1 percent
Parade: up 9.9 percent
Golf World: up 9.3 percent
The New Yorker: up 5.4 percent
Glamour: up 4.2 percent.
Bon Appétit: up 2.7 percent
W: up 0.7 percent
Condé Nast Traveler: up 0.2 percent
Architectural Digest: down 3.0 percent
Details: down 4.8 percent
Golf Digest: down 6.2 percent
Self: down 6.3 percent
Lucky: down 7.3 percent

Observer » But in Good News: Conde Nast’s Ad Pages Ticking Up

But in Good News: Conde Nast’s Ad Pages Ticking Up