Living in the Red, Second Quarter Rings Martha Stewart’s Bell

After a second-quarter earnings call yesterday, stock for Martha Stewart Living Omnimedia Inc. took at 12 percent drop. Bloomberg Businessweek attributes the movement to loses suffered by the company’s publishing group, where operating income fell 30 percent. The spring issue of Martha Stewart Weddings, which bolstered the company’s second quarter last year, counted in the first quarter this year, so that explains some of the dip. Executives for the company told investors during the call that revenues from the company’s broadcast division would follow suit with a plunge of its own in the third quarter. But there is some good news, too: August ad pages for the Martha Stewart Living, the company’s flagship title, are up some 30 percent, and Martha Stewart Pets is shaping up for a big fall, according to the company’s executive chairman. Meow!