T.G.I. Friday’s Tries to Fit In

tgi fridays logo T.G.I. Fridays Tries to Fit InT.G.I. Friday’s arrival in Union Square was met with horrified fascination: Wedge salad and nachos? In New York?

But the chain seems to be doing its best to assimilate. Friday’s is adopting local customs, attempting to master the regional dialect. A recent press release promised “seasonal specials from the Greenmarket.”

This led a distressed Grub Street to speculate that the moment had arrived “when the word ‘seasonal’ finally came to mean absolutely nothing.”

Article continues below
More from Culture
Shades of "Greenery."
Pantone’s Color of the Year is Green—a Vastly Underappreciated Color