T.G.I. Friday’s Tries to Fit In

tgi fridays logo T.G.I. Fridays Tries to Fit InT.G.I. Friday’s arrival in Union Square was met with horrified fascination: Wedge salad and nachos? In New York?

But the chain seems to be doing its best to assimilate. Friday’s is adopting local customs, attempting to master the regional dialect. A recent press release promised “seasonal specials from the Greenmarket.”

This led a distressed Grub Street to speculate that the moment had arrived “when the word ‘seasonal’ finally came to mean absolutely nothing.”