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	<title>Observer &#187; Box Office Breakdown: Inception Dreams That It&#8217;s No. 1 Again</title>
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		<title>Observer &#187; Box Office Breakdown: Inception Dreams That It&#8217;s No. 1 Again</title>
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		<title>Box Office Breakdown: Inception Dreams That It&#8217;s No. 1 Again</title>

		<comments>http://observer.com/2010/08/box-office-breakdown-iinceptioni-dreams-that-its-no-1-again/#comments</comments>
		<pubDate>Mon, 02 Aug 2010 16:44:24 -0400</pubDate>
					<link>http://observer.com/2010/08/box-office-breakdown-iinceptioni-dreams-that-its-no-1-again/</link>
			<dc:creator>Christopher Rosen</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/inception.jpg?w=300&h=177" />You aren't dreaming: <em>Inception</em> is tops at the <a href="http://www.boxofficemojo.com/weekend/chart/">box office</a> once again. Here's a breakdown of the top five.</p>
<p><strong>1.<em> Inception</em>: $27.5 million ($193.3)</strong></p>
<p>Over the weekend <em>Inception</em> joined <em>Avatar</em>, <em>Alice in Wonderland</em> and <em>Shrek Forever After </em>as three-peat box office champions in 2010. Christopher Nolan's cash cow continued to experience remarkable staying power -- it dipped only 35 percent -- and should cross $200 million by the middle of the week. The power of a spinning top and repeat viewing.</p>
<p><strong>2.<em> Dinner for Schmucks</em>: $23.3 million (new)</strong></p>
<p>The kneejerk reaction to this opening is to state that <em>Dinner for Schmucks</em> bombed, especially since <em>Date Night</em> -- the last comedy with Steve Carell's face front and center on the poster -- opened to $25.2 million in the spring. But considering <em>Schmucks</em> opened on roughly 500 less theaters and didn't have the benefit of Tina Fey in a co-starring role (Paul Rudd is in no way a major draw), the $23.3 million start feels just about right. <em>Date Night</em> -- helped by great word of mouth and a lack of competition -- was able to stay in the top-ten for two months. Whether or not <em>Schmucks </em>can repeat that trick in the busier summer is a different story.</p>
<p><strong>3.<em> Salt</em>: $19.2 million ($70.8 million)</strong></p>
<p>Down 46 percent, <em>Salt</em> certainly isn't making a big dent in the cultural landscape, but it will probably cross $100 million by Labor Day and -- thanks to Angelina Jolie -- do strong numbers internationally. The Phillip Noyce film isn't performing as well as Ms. Jolie's last summer entry, <em>Wanted</em> -- which had $90 million in the bank after two weekends -- but don't forget: That film opened the week before the Fourth of July holiday.</p>
<p><strong>4.<em> Despicable Me</em>: $15.5 million ($190.3 million total)</strong></p>
<p>There's that Steve Carell again! With the lowest decline in the top-ten, <em>Despicable Me</em> continued on its warpath toward $200 million, a number it should hit sometime this week. Just imagine how much the sequel will earn!</p>
<p><strong>5. <em>Cats &amp; Dogs: The Revenge of Kitty Galore</em>: $12.5 million (new)</strong></p>
<p>If you dragged your poor children to see <em>Cats &amp; Dogs: The Revenge of Kitty Galore </em>this weekend, child services is on their way. The 3D sequel -- what, you don't remember when the original film came out <em>nine years ago</em>? -- was able to hold off Zac Efron's <em>Charlie St. Cloud</em> by less than $400,000 to claim fifth place. Of course since <em>Kitty Galore </em>had production costs nearly double those of <em>Charlie St. Cloud</em>, Warner Bros. is probably none too pleased. They'll wipe their tears with money from <em>Inception</em>.</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/inception.jpg?w=300&h=177" />You aren't dreaming: <em>Inception</em> is tops at the <a href="http://www.boxofficemojo.com/weekend/chart/">box office</a> once again. Here's a breakdown of the top five.</p>
<p><strong>1.<em> Inception</em>: $27.5 million ($193.3)</strong></p>
<p>Over the weekend <em>Inception</em> joined <em>Avatar</em>, <em>Alice in Wonderland</em> and <em>Shrek Forever After </em>as three-peat box office champions in 2010. Christopher Nolan's cash cow continued to experience remarkable staying power -- it dipped only 35 percent -- and should cross $200 million by the middle of the week. The power of a spinning top and repeat viewing.</p>
<p><strong>2.<em> Dinner for Schmucks</em>: $23.3 million (new)</strong></p>
<p>The kneejerk reaction to this opening is to state that <em>Dinner for Schmucks</em> bombed, especially since <em>Date Night</em> -- the last comedy with Steve Carell's face front and center on the poster -- opened to $25.2 million in the spring. But considering <em>Schmucks</em> opened on roughly 500 less theaters and didn't have the benefit of Tina Fey in a co-starring role (Paul Rudd is in no way a major draw), the $23.3 million start feels just about right. <em>Date Night</em> -- helped by great word of mouth and a lack of competition -- was able to stay in the top-ten for two months. Whether or not <em>Schmucks </em>can repeat that trick in the busier summer is a different story.</p>
<p><strong>3.<em> Salt</em>: $19.2 million ($70.8 million)</strong></p>
<p>Down 46 percent, <em>Salt</em> certainly isn't making a big dent in the cultural landscape, but it will probably cross $100 million by Labor Day and -- thanks to Angelina Jolie -- do strong numbers internationally. The Phillip Noyce film isn't performing as well as Ms. Jolie's last summer entry, <em>Wanted</em> -- which had $90 million in the bank after two weekends -- but don't forget: That film opened the week before the Fourth of July holiday.</p>
<p><strong>4.<em> Despicable Me</em>: $15.5 million ($190.3 million total)</strong></p>
<p>There's that Steve Carell again! With the lowest decline in the top-ten, <em>Despicable Me</em> continued on its warpath toward $200 million, a number it should hit sometime this week. Just imagine how much the sequel will earn!</p>
<p><strong>5. <em>Cats &amp; Dogs: The Revenge of Kitty Galore</em>: $12.5 million (new)</strong></p>
<p>If you dragged your poor children to see <em>Cats &amp; Dogs: The Revenge of Kitty Galore </em>this weekend, child services is on their way. The 3D sequel -- what, you don't remember when the original film came out <em>nine years ago</em>? -- was able to hold off Zac Efron's <em>Charlie St. Cloud</em> by less than $400,000 to claim fifth place. Of course since <em>Kitty Galore </em>had production costs nearly double those of <em>Charlie St. Cloud</em>, Warner Bros. is probably none too pleased. They'll wipe their tears with money from <em>Inception</em>.</p>
]]></content:encoded>
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