Condé Nast president Bob Sauerberg has grabbed Time Inc. executive Monica Ray to come on at 4 Times Square as his executive vice president of consumer marketing, according to a release this afternoon.
Ms. Ray was most recently SVP of digital development at Time Inc., where she oversaw “paid content strategy,” or the science of turning magazines into money using the internet and gadgets. She will be a key player in Mr. Sauerberg’s push to reposition Condé Nast as a digital money-maker.
Previously at Time Inc., Ms. Ray ran the business side of Entertainment Weekly in print and online.
She starts on September 20.
Here is the release:
CONDÉ NAST NAMES MONICA RAY EXECUTIVE VICE PRESIDENT, CONSUMER MARKETING
New York, N.Y., August 24, 2010 – Monica Ray has been named Executive Vice President,
Consumer Marketing, it was announced by Robert A. Sauerberg, Jr., President of Condé Nast.
In this position, Ms. Ray will oversee all consumer sales and marketing activities for Condé
Nast’s portfolio of brands. Ms. Ray has been Senior Vice President, Corporate Digital
Development at Time Inc., where she led the company’s paid content strategy. She will join
Condé Nast, reporting to Mr. Sauerberg, effective September 20, 2010.
“Monica’s extensive experience in the areas of consumer marketing and digital product
innovation will be critical as we expand our consumer-focused efforts,” said Mr. Sauerberg.
“She is well respected as a leader in the industry and has a demonstrated ability to use consumer
insights and research to develop initiatives that meet consumer needs and drive revenue.”
Prior to her most recent position, Ms. Ray served as Vice President, General Manager for
Entertainment Weekly and EW.com, where she managed the brand’s print and digital businesses.
She joined Time Inc. in 1992 and held a number of senior positions within the company,
including Senior Vice President, General Manager of Time Inc.’s digital group, Time Inc.
Interactive, and Vice President, Consumer Marketing, overseeing all subscription, newsstand and
consumer research activities for Sports Illustrated, People, Time, and Entertainment Weekly.
She is a board member of Next Issue Media, the digital content venture formed by Condé Nast,
Hearst, Meredith, News Corporation, and Time Inc., and is also a board member of the Magazine
Publishers of America (MPA).
Ms. Ray graduated from Smith College, with degrees in economics and French literature, and
received her MBA from The Wharton School at the University of Pennsylvania.