From Wroupon to FreundeFeed: The Fast Follower Start-Ups

  • When it comes to internet startups, much is made of the entrepreneurs who first bring an idea to market—innovators or “first movers,” in the parlance of market researchers. But what about the fast followers? Here are some of the startups that have been called “copycats,” “clones,” “me-too startups” or simply “knock-offs” by various media. Remember: the first mover doesn’t always win the race: just look at the Mac, launched in 1984, versus the Windows PC, launched in 1985, or at Facebook, which came after Friendster, Myspace and the Winklevoss social network HarvardConnection.