Pedro Espada Is "Bad Apple," says New Roosevelt Initiative

The New Roosevelt Initiative is out with its latest piece of mail–this one going negative on Pedro Espada Jr. as a “Bad Apple.”

NRI opened a field office in the Bronx this week, and promised several new pieces of mail when I inquired about their plans for the race on Monday. A spokesman said the group was trying to balance its negative campaign against Espada with a positive message about its preferred candidate, Gustavo Rivera.

So, as you can see, this mailer includes a little of both–with some Rivera biography tucked into the otherwise negative piece.

Bad Apple

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