Seth Godin Can't Quit Qutting Publishing

linchpin seth godin Seth Godin Can't Quit Qutting PublishingLast week, Seth Godin (self-described “bestselling author, entrepreneur and agent of change“) announced in a Mediabistro interview that he would not “publish any more books in the traditional way.” Bold words! They kind of remind us of that other time when Seth Godin quit traditional publishing, ten years ago.

As The New York Times reported in July 2000:

Last week, Seth Godin, a former Yahoo marketing executive and a former Simon & Schuster author, self-published his book, ”Unleashing the Idea Virus” after turning down an advance. He persuaded the online booksellers BarnesandNoble.com and Amazon.com to distribute electronic editions for free to anyone who cared to download it, and reaped a bonanza of publicity from the stunt.

Following this adventure, he returned to traditional publishing.

Today Godin discussed his latest plans on his blog, writing, “I honestly can’t think of a single traditional book publisher who has led the development of a successful marketplace/marketing innovation in the last decade.” In that case, here’s hoping the current “bonanza of publicity” works out well!