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	<title>Observer &#187; Shelling Out the Big Bucks at ProPublica</title>
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		<title>Observer &#187; Shelling Out the Big Bucks at ProPublica</title>
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		<title>Shelling Out the Big Bucks at ProPublica</title>

		<comments>http://observer.com/2010/08/shelling-out-the-big-bucks-at-propublica/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 00:56:06 -0400</pubDate>
					<link>http://observer.com/2010/08/shelling-out-the-big-bucks-at-propublica/</link>
			<dc:creator>Zeke Turner</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/0810steiger.jpg?w=300&h=207" />
<p align="left">In October 2007, Paul Steiger told The Observer that he wanted to use a Wall Street Journal pay model to recruit staffers to his fledgling nonprofit, ProPublica.</p>
<p align="left">"I'm prepared to spend $200,000 on the exact right person, but if the exact right person isn't there, then I'll get three people at $60,000," he said.</p>
<p align="left">Since then Mr. Steiger has found at least a half a dozen people that fit the "exact right person" bill.</p>
<p align="left">ProPublica's Form 990, as first reported by FishbowlNY, gives a clear look at how its staffers are well compensated. So let's investigate the investigators! Eight employees made more than $160,000, topped by Mr. Steiger, who brought in $571,687, plus an additional $13,000 in compensation. (Life is definitely good for Mr. Steiger-he reportedly made up to $5 million when he left The Journal in 2007.) Other big wage-earners include managing editor Stephen Engelberg ($343,463) and the best paid reporter, former Washington Post writer Dafna Lizner ($205,445, or, if you examine her 17,000 or so words, roughly $12 per word in 2009).</p>
<p align="left">On the one hand, ProPublica has the totally defensible position of promoting investigative pieces at a time when no one invests in them. One of their pieces-in collaboration with The Times Magazine-won both a Pulitzer Prize and a National Magazine Award. (If you click on their Web site, there are many other awards and nominations; Mr. Steiger has always been award-happy). Also, they're funded by Herbert and Marion Sandler (who gave an additional $4.5 million in 2009), so bless them for that.</p>
<p align="left">But on the other hand: They make whaaaaaaaat? The journalism business has been rough recently, which makes Mr. Steiger's salary seem particularly ...</p>
<p align="left">"Obscene," tweeted Tunku Varadarajan, a former Journal staffer who is now an editor at large at the Daily Beast. In another tweet, he nicknamed the news outfit "ProSteiger."</p>
<p align="left">So what's the deal? Mr. Steiger didn't return our calls. Instead, Richard Tofel, former assistant publisher at The Journal and current general manager of ProPublica, spoke to us.&nbsp;</p>
<p align="left">"We were not the New York Yankees of journalism," said Mr. Tofel, who made $320,978 plus another $21,392 in compensation.</p>
<p>"We've said from the very beginning of this, that we were going to pay market salaries to people for their work, and so we do," he continued.</p>
<p>&nbsp;</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/0810steiger.jpg?w=300&h=207" />
<p align="left">In October 2007, Paul Steiger told The Observer that he wanted to use a Wall Street Journal pay model to recruit staffers to his fledgling nonprofit, ProPublica.</p>
<p align="left">"I'm prepared to spend $200,000 on the exact right person, but if the exact right person isn't there, then I'll get three people at $60,000," he said.</p>
<p align="left">Since then Mr. Steiger has found at least a half a dozen people that fit the "exact right person" bill.</p>
<p align="left">ProPublica's Form 990, as first reported by FishbowlNY, gives a clear look at how its staffers are well compensated. So let's investigate the investigators! Eight employees made more than $160,000, topped by Mr. Steiger, who brought in $571,687, plus an additional $13,000 in compensation. (Life is definitely good for Mr. Steiger-he reportedly made up to $5 million when he left The Journal in 2007.) Other big wage-earners include managing editor Stephen Engelberg ($343,463) and the best paid reporter, former Washington Post writer Dafna Lizner ($205,445, or, if you examine her 17,000 or so words, roughly $12 per word in 2009).</p>
<p align="left">On the one hand, ProPublica has the totally defensible position of promoting investigative pieces at a time when no one invests in them. One of their pieces-in collaboration with The Times Magazine-won both a Pulitzer Prize and a National Magazine Award. (If you click on their Web site, there are many other awards and nominations; Mr. Steiger has always been award-happy). Also, they're funded by Herbert and Marion Sandler (who gave an additional $4.5 million in 2009), so bless them for that.</p>
<p align="left">But on the other hand: They make whaaaaaaaat? The journalism business has been rough recently, which makes Mr. Steiger's salary seem particularly ...</p>
<p align="left">"Obscene," tweeted Tunku Varadarajan, a former Journal staffer who is now an editor at large at the Daily Beast. In another tweet, he nicknamed the news outfit "ProSteiger."</p>
<p align="left">So what's the deal? Mr. Steiger didn't return our calls. Instead, Richard Tofel, former assistant publisher at The Journal and current general manager of ProPublica, spoke to us.&nbsp;</p>
<p align="left">"We were not the New York Yankees of journalism," said Mr. Tofel, who made $320,978 plus another $21,392 in compensation.</p>
<p>"We've said from the very beginning of this, that we were going to pay market salaries to people for their work, and so we do," he continued.</p>
<p>&nbsp;</p>
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