Sparks Fly! Expect Early and Often Advertising for Schmaltzy New Novel

Ready the subway ads! The Journal reports this morning that Nicholas Sparks’ new novel will be promoted by Relativity Media, the studio that own’s the books’ film rights, despite the fact that the movie version doesn’t even have a screenplay yet.

The promotional agreement came from Sparks’ film agent who “wanted the film side to acknowledge Nicholas is a best-selling author” and is not overwhelmingly surprising in a world where publishers have less marketing money. Think spreads in US Weekly, versus book trailers.

Mr. Sparks is no stranger to the movie business. In fact, his last book’s adaptation starred Miley Cyrus and he wrote it with Ms. Cyrus in mind. Safe Haven, the latest book, does mark a departure in another way, though. The Journal says that the novel is a “love story with thriller elements… with considerably more action scenes.” But will there be long-distance letters?

Sparks Fly! Expect Early and Often Advertising for Schmaltzy New Novel