“You think they don’t eat, but they do,” Carol Smith, publishing director of Condé Nast’s epicurean group (Bon Appetit, Gourmet), told Memo Pad. She was explaining the intersection of the fashion world and the restaurant world. “Just look at The Lion!” she said.
During New York Fashion Week this fall, Ms. Smith will be putting the Bon Appetit brand to work sponsoring a café at Avery Fisher Hall in Lincoln Center. Call it The Bon Appétit Café, “Where Food Meets Fashion”!
The cafe will serve Le Bernadanishes, according to Memo Pad:
Stumptown coffee and pastries from the likes of Le Bernadin’s Michael Laiskonis and Christina Tosi of Momofuku Milk Bar in the morning; lunch between 11 a.m. and 3 p.m., and a “wine bar” with small plates from Daniel Boulud and Mario Batali offered from 5 p.m. to 9 p.m. For lunch, the magazine has enlisted Rick Bayless, Cat Cora, The Lion’s John DeLucie, Emeril Lagasse, Bill Telepan, Laurent Tourondel, Michael White, Marc Murphy and Missy Robbins to create meals inspired by the world of fashion, a twist devised by Smith.
Condé Nast has been emphasizing brand extension recently, most aggressively overseas where Jonathan Newhouse is ramping up Condé Nast International’s collaboration with the restaurant business.