Way back in May, Felix Gillette told us that The National Journal wanted to battle Politico for page views and ad dollars, and now it looks like a war might be starting in earnest. An announcement went out today that Washington blogger Marc Ambinder would leave sister publication The Atlantic and join David Bradley’s National Journal. Mr. Ambinder will stick with The Atlantic through November and the midterm elections, and then will join the Journal’s White House team shortly thereafter. It’s a big deal for the Journal, which has been beefing up its content, and is preparing a redesigned site for September.
The National Journal also hired USA Today foreign affairs reporter Aamer Madhani who will begin next month.
David Bradley, the owner of The Atlantic and The National Journal, told the Observer back in May that he wanted his National Journal to be seen as classy alternative to Politico. “They are going to be at the more racy, tabloid end of the spectrum,” he said. “That seems to be the position they have chosen. I think we’ll be more of the authoritative end.”
Well, they’re certainly getting the talent.
Per the press release, The National Journal also has brought in: The Wall Street Journal’s Yochi Dreazen, Sue Davis and Fawn Johnson; Politico’s Josh Kraushaar and Coral Davenport; Campaigns and Elections’ Jeremy Jacobs.