The execution falls short of the concept—but it is an excellent concept, and we do not intend this as unduly harsh criticsm. We would simply like to see the site's creators push the boundaries of their conceit. Rather than relying upon absurdities ("Today James Franco made his professional mixed martial arts debut"), explore the potential for Franco-esque intensity in apparently mundane situations. What is it like when James Franco drives a car? Buys a coffee?

But maybe we are just jealous we did not think of this first.

(via Videogum)