In honor of its “abiding focus on new media” (wink, wink) the Guggenheim will put up an installation from October 22-24 in its light-infused spiral atrium entitled “YouTube Play. A Biennial of Creative Video”. The exhibition will feature the top 20 cat videos (actually, yes, other videos will be considered) — as selected by an eclectic panel of jurists — from over 6,600 submissions to a YouTube competition that was held in June and July. Another 200 finalists will be streamed online on a YouTube Play channel. Watch some of the submissions. They’re…creepy:
Lest anyone think the Gugg’s motivation in showcasing user-generated content is purely artistic, fear not! Instead, the installation is part of an effort by Google, which owns YouTube, to attract advertisers by associating itself with high-class stuff luxury brands love. YouTube isn’t just a platform for hamsters on pianos or biting Charlies, dammit! HP and Intel are also sponsors.
We can’t help thinking, over in the Thannhauser Collection, a Picasso is frowning.