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	<title>Observer &#187; WSJ Weekend: What Women Want?</title>
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		<title>Observer &#187; WSJ Weekend: What Women Want?</title>
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		<title>WSJ Weekend: What Women Want?</title>

		<comments>http://observer.com/2010/09/emwsjem-weekend-what-women-want/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 16:24:30 -0400</pubDate>
					<link>http://observer.com/2010/09/emwsjem-weekend-what-women-want/</link>
			<dc:creator>Zeke Turner</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/0927wsjwomen.jpg?w=216&h=300" />For the moment, there is really the only thing at stake with the launch of <em>The Wall Street Journal</em>'s  expanded weekend edition this Saturday: Was this the sort of newspaper  that you or (perhaps more importantly) <a href="/2010/media/needleman-building-new-wsj-glossy-editor">one of your lady friends</a> might  like to spend some time with? <a href="http://www.slate.com/id/2268751/pagenum/all/">Jack Shafer</a> gets to the heart of the matter:</p>
<blockquote><p>I  know nothing about these topics, so at my request, a woman I know   whose editorial judgment is spectacular gave "Off Duty" the three-minute   page-through to determine whether it should go into the recycling or  be  set aside for Sunday reading. She ruled that it be placed in the  Sunday  pile. There is no greater honor in American journalism.</p>
</blockquote>
<p>Mr.  Shafer says that its best not to judge new launches until after a few  issues. But with that in mind, we were a little  surprised to see the <a href="/2010/media/picture-times-front-page-dummy-journals-new-saturday-edition">redesigned <em>WSJ</em> weekend frontpage banner</a> in  print. It's very busy: goldenrod yellow, magenta, red-white-and-blue and  two kinds bold type! It's a lot. As Mr. Shafer wrote, "The new design  isn't really eye-catching, unless calling attention to yourself  qualifies as eye-catching."</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/0927wsjwomen.jpg?w=216&h=300" />For the moment, there is really the only thing at stake with the launch of <em>The Wall Street Journal</em>'s  expanded weekend edition this Saturday: Was this the sort of newspaper  that you or (perhaps more importantly) <a href="/2010/media/needleman-building-new-wsj-glossy-editor">one of your lady friends</a> might  like to spend some time with? <a href="http://www.slate.com/id/2268751/pagenum/all/">Jack Shafer</a> gets to the heart of the matter:</p>
<blockquote><p>I  know nothing about these topics, so at my request, a woman I know   whose editorial judgment is spectacular gave "Off Duty" the three-minute   page-through to determine whether it should go into the recycling or  be  set aside for Sunday reading. She ruled that it be placed in the  Sunday  pile. There is no greater honor in American journalism.</p>
</blockquote>
<p>Mr.  Shafer says that its best not to judge new launches until after a few  issues. But with that in mind, we were a little  surprised to see the <a href="/2010/media/picture-times-front-page-dummy-journals-new-saturday-edition">redesigned <em>WSJ</em> weekend frontpage banner</a> in  print. It's very busy: goldenrod yellow, magenta, red-white-and-blue and  two kinds bold type! It's a lot. As Mr. Shafer wrote, "The new design  isn't really eye-catching, unless calling attention to yourself  qualifies as eye-catching."</p>
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