Facebook has thrown its promotional muscle behind a film that debuts one week before The Social Network—the fictionalized, Harvard underpants-happy account of the online giant’s founding that the company has refused to advertise.

Tapestries of Hope is a documentary about filmmaker Michealene Cristini Risley’s 2007 trip to Zimbabwe, where she was arrested while trying to make a movie about sexual abuse and AIDS in the region. Risley was rescued by the CIA after posting about her arrest on her Facebook page.

According to THR, Facebook will promote the movie on its “corporate and networking pages”—aren’t they all networking pages?—and will even air the documentary on a Facebook page, for free. Risley herself is set to visit the company’s Palo Alto headquarters to “thank its employees for the company’s role in her release” and answer questions via Facebook streaming video.

“What is beautiful about today’s world is you can literally sit at your desk and reach hundreds of thousands, if not millions of people, by virtue of the Internet and new media,” said Suzanne DePasse, an executive producer for the film. Throw some ominous trailer music behind that quote and it isn’t so beautiful, lady.

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