Brandon Holley is returning to Condé Nast to take over Lucky magazine from Kim France, the company announced today.
Ms. Holley left Condé in the summer of 2007 when S.I. Newhouse and Tom Wallace decided to close Jane. She soon found a job working on the launch of Shine, Yahoo’s site for women. She has been working for Yahoo from her home in Red Hook, Brooklyn, according to an article this spring in The New York Times.
Ms. Holley is the only Condé Nast editor besides Self editor Lucy Danzinger, who used to edit Women’s Sports and Fitness, to leave the company and later return to a different title.
The Observer has a call in to Ms. Holley. Here’s the release:
BRANDON HOLLEY NAMED EDITOR IN CHIEF OF LUCKY
New York, N.Y., September 8, 2010 – Brandon Holley has been named Editor in Chief of Lucky, it was announced today by Thomas J. Wallace, Editorial Director of Condé Nast. Her appointment is effective September 20, 2010. Ms. Holley was the Editor in Chief and business lead of Yahoo! Shine, one of the largest online destinations for women, since 2007. She replaces Kim France, who is leaving the company. “Brandon is an extraordinarily innovative editor whose extensive experience in both the print and digital realms will be key to developing the Lucky brand across multiple platforms,” said Mr. Wallace. Under Ms. Holley’s leadership, Yahoo! Shine attracted 25 million visitors per month, according to comScore. Her appointment at Lucky marks a return to Condé Nast for Ms. Holley, who was Editor in Chief of Jane from 2005 to 2007, when it ceased publication. In 2001 she launched ELLEgirl where she remained editor until 2005. Ms. Holley served as senior editor at GQ from1998 to 2000. She was also part of the launch team of Time Out New York where she served as the dining and shopping editor from 1995 to 1998. She started her magazine career as a writerfor Paper magazine and worked as a fact checker for Rolling Stone. In 2002, Ms. Holley was named one of Advertising Age’s Women to Watch. Lucky and Luckymag.com focus on shopping and style, showcasing what to wear and how to wear it, while making fashion and beauty fun and accessible. The magazine, which launched in 2000, has a circulation of 1.1 million.