Condé Nast announced today that it will use Adobe Digital Publishing Suite to create the digital editions of all its print publications.
Just this past April, Apple CEO Steve Jobs attacked mobile apps created using Adobe Flash. He wanted glossy publishers like Condé Nast to use Apple’s proprietary development tools.
Condé has a lot riding on the success of Apple devices like the iPad. The company said it expects 40% of its future revenue to come from tablet devices.
During the war of words with Adobe, Apple even went so far as to ban developers from using third party tools, like Adobe’s Flash CS5, to create apps for their smartphones and tablets. But after bitter backlash from developers and publishers, Apple backed down in September.
The announcement today by Condé Nast is a clear signal that companies still see a lot of value in using Adobe Flash to create rich media, such as the interactive versions of Wired and The New Yorker.
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Here’s the press release:
CONDÉ NAST WILL USE ADOBE TECHNOLOGY FOR DIGITAL MAGAZINE PRODUCTION
New York, N.Y., October 25, 2010 – Condé Nast plans to introduce digital replica editions across its portfolio of magazine brands using the Adobe Digital Publishing Suite, it was announced today by Robert A. Sauerberg, Jr., President of Condé Nast. This decision comes as the result of an ongoing R&D period that included the introduction of five digital replica apps using two different approaches and tools in order to gain maximum learning in this emerging area. The company will continue to seek the best technologies to bring its award-winning content to market as platforms and devices emerge.
Digital editions of WIRED and The New Yorker are available for iPad and were created by the magazines using Adobe tools and workflows. Brands with apps already in the market – GQ, Vanity Fair and Glamour – will be recreated using Adobe tools.
“The innovative work our in-house team at Condé Nast Digital did made us first to market with replicas on iPhone and iPad and has allowed significant learnings,” Mr. Sauerberg said. “Our team considered many factors to ensure we had a platform that could be continually enhanced to meet the needs of our consumers and distributors.”
Joe Simon, Chief Technology Officer of Condé Nast, is participating in a keynote discussion about this announcement at MAX, Adobe’s annual worldwide conference taking place in Los Angeles today.
“We have always intended to deliver our content on a variety of platforms and devices, and the Adobe Design Suite will help us efficiently achieve the ‘author once, publish anywhere’ goal,” Mr. Simon noted.
Condé Nast, a division of Advance Publications, operates in 25 countries. In the United States, Condé Nast publishes 18 consumer magazines, two trade publications and 27 websites that garner international acclaim and unparalleled consumer engagement.