Tracking real-time conversations on the web means dealing with a deluge of data. Hundreds of conversations on Twitter, check ins on Foursquare and status updates on Facebook swarm around events like a live concert or sports game. “We’re helping users peer into the eye of that storm,” says Mark Ghuneim, CEO of Wiredset. “Our tools let them see not just when and where a crowd is building, but also isolate the most influential voices.”
This morning Wiredset, which has offices in the meatpacking district, announced a new, feature-rich version of its real time monitoring platform, Trendrr. Ghuneim, the former SVP of emerging tech at Sony, has been building Trendrr since 2006. “As a small company we made a big bet that the market would move in the direction of real-time data.”
Yesterday’s announcement that Google TV will integrate Twitter into the viewing experience of millions was a confirmation of that wager. “It was one of those days where you see your vision playing out,” says Ghuneim. “And just as exciting, the market is moving in an open direction that will allow us to layer Trendrr apps and tools on top.”
In the near future, internet-enabled television will begin to deliver hyper-specific advertising to viewers. Trendrr allows its users to measure data points like gender, location and sentiment, all of which can be used to better target consumers.
The next phase of real-time will be a critical mass of users that push location-based services like Foursquare into the mainstream. Ghuneim, who worked with Foursquare co-founder Naveen Selvdurai during his Sony days, was an early adopter. “New Yorkers just intuitively understand these services,” says Ghuneim. “It doesn’t make as much sense in L.A., where you’re always stuck in traffic.”