Yahoo Takes ‘Server Farmer’ Literally, Builds Chicken Coop

robot chicken Yahoo Takes Server Farmer Literally, Builds Chicken CoopMany tech industry analysts have compared Yahoo in recent years to a chicken with its head cut off, running in every direction with no clear aim.

But Yahoo is turning that insult into inspiration with its new Computing Coop in Lockport, N.Y., built to resemble the narrow industrial pens that house chickens. The design facilitates airflow and natural cooling.

All big Web companies need huge data centers to power their business. Tons of energy is spent running these servers, plus an equally huge amount to keep them cool.

“With the Yahoo chicken coop design, we are spending less than one cent for cooling for every dollar we spend on electricity,” David Dibble, an executive vice president at Yahoo, told Archpaper.

Yahoo might want to pursue a few similar ideas to revive their sagging business:

  • charging a premium for “organic” instant messages
  • rotating upper managment frequently, like crops (oops, they already do).
  • A bird in the hand is worth two in the bush. In other words, buy Twitter.

bpopper [at] observer.com

@benpopper