Since departing NBC last year after a string of failures, former network co-chairman Ben Silverman was brought on by Barry Diller to fulfill a similar role for IAC. It is called Electus and it is a “next generation studio.”
Yesterday, Electus launched an online-only morning show for AOL. Called “AOL Daybreak,” the show will be hosted by Lindsay Campbell, who already has a witty financial series under her belt with “Wallstrip.” So, Ben, does this fit into the whole mission of being a “next generation studio?”
“We are thrilled to partner with AOL on the next generation of morning news,” Silverman said in a statement, confirming that suspicion. (Emphasis ours.)
It can hardly be a coincidence that “Daybreak” shares a name with the fictional morning show in the recently released Rachel McAdams film Morning Glory. How can you not ride the coattails of a flick that’s so smart, sharp, funny, and consistently entertaining?
Follow Nate Freeman via RSS.