Black Friday Steal! 43 Percent Off at 834 Fifth

Theater czar Hal Prince is a master of production, but even his near-$10 million price chop at peerless 834 Fifth Avenue pales in comparison to the expected yet gasp-inducing cut downstairs. Leslie and Abigail Wexner‘s fifth- and sixth-floor duplex was quietly listed for $60 million in January 2009, eerily mid-crash. Though never officially on the market, the Thierry Despont-designed home, with a corner living room fronting the park, was quietly peddled to A-listers through Key Ventures’ A. Laurance Kaiser IV and Sotheby’s Serena Boardman.

Now, according to knowledgeable real estate sources, the 16-room co-op is being shopped again, this time for around $34 million. The apartment has remained quietly available for showing, though sources say an official listing may be coming soon. Various brokers have confirmed that Ms. Boardman is again marketing the apartment of the Ohio tycoon and philanthropist, who owns the Limited Brands, which includes Victoria’s Secret and Bath & Body Works.

It’s certainly a Thanksgiving Day special at 43 percent off the original quiet listing. But whether the price is right seems to be a bit of a Goldilocks conundrum. One broker familiar with the apartment believes it’s still too high. “It’s not the good line. There are only two rooms on the park, and the dining room is too small for the size of the apartment.” A different broker well versed in the building countered, “It sounds like far too low a price to me. It has one more room than the other apartments have; it’s five bedrooms!” A third bear, though, suggested the price might be just right. “It’s been quietly marketed for that price for a long time and, on the fifth and sixth floor, it’s right above the trees.”