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	<title>Observer &#187; Can Foursquare Make Voting Cool? </title>
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		<title>Observer &#187; Can Foursquare Make Voting Cool? </title>
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		<title>Can Foursquare Make Voting Cool?</title>

		<comments>http://observer.com/2010/11/can-foursquare-make-voting-cool/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 13:26:40 -0400</pubDate>
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		<description><![CDATA[<p><img src="/files/uploads/4%20Square%20I%20Voted.JPG" alt="4square vote" width="330" height="257" style="float: right;margin: 5px 10px" /></p>
<p><strong>Update - Noon: 11,751 voters have checked in from 7,440 locations. Video of Crowley talking elections and astronauts below.</strong></p>
<p>Foursquare users who glance at their mobile apps this morning will notice something new: polling stations near them pushed to the top of the Places page.</p>
<p>On top of this, <a href="http://elections.foursquare.com/">Foursquare has created a special "I Voted" badge</a>, which unlocks as soon as a user checks in to a polling station.</p>
<p>Will location notifications and game mechanics help to get out the vote? It's certainly an interesting experiment. As of 9:15 a.m., more than 3,800 folks had checked in to vote at some 2,300 locations all over the country.</p>
<p>"We use game mechanics to encourage people to do things we think they'll be really excited about doing," <a href="http://www.readwriteweb.com/archives/will_social_voting_increase_real-world_participation_foursquare_founder_says_yes.php">Foursquare founder Dennis Crowley told Read Write Web</a>. "It could be traveling to different countries or seeking out new places or new experiences. I don't think of it so much as a game. It's using the mechanics to, you know, influence behavior and try to change behavior a little. And I think that really plays into some of the stuff we're doing with the I Voted Badge.</p>
<p>The group skewed 2/1 male to female, although this probably reflects the demographic of Foursqaure more than gender participation in our grand democratic process.</p>
<p>When all is said and done, Foursquare should have some interesting data on which polling stations saw the most activity.</p>
<p><a href="/2010/politics/mayor-launches-election-day-twitter-and-311-back-incompetent-boe">Add this to the city's official Twitter tag for reporting problems at polling places</a> and there is going to be a more detailed snapshot of how the election played out at the street level than ever before.</p>
<p>bpopper [at] observer.com | <a href="http://twitter.com/#!/benpopper/">@benpopper</a></p>
<p>Crowley Talks Astronauts, Voting via Game Mechanics and Foursquare's Incredible Growth </p>
]]></description>
		<content:encoded><![CDATA[<p><img src="/files/uploads/4%20Square%20I%20Voted.JPG" alt="4square vote" width="330" height="257" style="float: right;margin: 5px 10px" /></p>
<p><strong>Update - Noon: 11,751 voters have checked in from 7,440 locations. Video of Crowley talking elections and astronauts below.</strong></p>
<p>Foursquare users who glance at their mobile apps this morning will notice something new: polling stations near them pushed to the top of the Places page.</p>
<p>On top of this, <a href="http://elections.foursquare.com/">Foursquare has created a special "I Voted" badge</a>, which unlocks as soon as a user checks in to a polling station.</p>
<p>Will location notifications and game mechanics help to get out the vote? It's certainly an interesting experiment. As of 9:15 a.m., more than 3,800 folks had checked in to vote at some 2,300 locations all over the country.</p>
<p>"We use game mechanics to encourage people to do things we think they'll be really excited about doing," <a href="http://www.readwriteweb.com/archives/will_social_voting_increase_real-world_participation_foursquare_founder_says_yes.php">Foursquare founder Dennis Crowley told Read Write Web</a>. "It could be traveling to different countries or seeking out new places or new experiences. I don't think of it so much as a game. It's using the mechanics to, you know, influence behavior and try to change behavior a little. And I think that really plays into some of the stuff we're doing with the I Voted Badge.</p>
<p>The group skewed 2/1 male to female, although this probably reflects the demographic of Foursqaure more than gender participation in our grand democratic process.</p>
<p>When all is said and done, Foursquare should have some interesting data on which polling stations saw the most activity.</p>
<p><a href="/2010/politics/mayor-launches-election-day-twitter-and-311-back-incompetent-boe">Add this to the city's official Twitter tag for reporting problems at polling places</a> and there is going to be a more detailed snapshot of how the election played out at the street level than ever before.</p>
<p>bpopper [at] observer.com | <a href="http://twitter.com/#!/benpopper/">@benpopper</a></p>
<p>Crowley Talks Astronauts, Voting via Game Mechanics and Foursquare's Incredible Growth </p>
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