City officials, however, are trying to steer people away from this simple pleasure. The New York Post is reporting that Mayor Michael Bloomberg is set to roll out a $370,000 ad campaign aimed at attacking high-sodium foods, and soups have become a prime target. You'll soon see them all over the subway: posters featuring an open can of soup, but instead of a savory essence wafting out of the snack-filled cylinder, there's an overflowing mound of salt. 

The Post acknowledges that despite the city's claims that a high-sodium diet can cause heart attack and stroke, Bloomberg himself is a salt fiend. Much like its mayor, the city will face a choice between believing the costly ad campaign and staying away from sodium, or sating its salt tooth with a cheap, satisfying and warm bowl of Campbell's. The days are only getting shorter, chillier and bleaker. Soup is here to help.

nfreeman [at] observer.com | @nfreeman1234