In Deed! LES Author Richard Price Actually a Gramercy Guy; Banker Into Beaux Arts Wonder; Tour Alicia Keys’ LI Pad

19e105 01 photo  In Deed! LES Author Richard Price Actually a Gramercy Guy; Banker Into Beaux Arts Wonder; Tour Alicia Keys LI Pad –It’s difficult to imagine the Lower East Side without Richard Price. But apparently he hasn’t been there all along.

Curbed reports that the novelist and screenwriter has sold his apartment for $9.95 million to John and Jasanna Briton. As if that weren’t juicy enough, the apartment at 142 East 19th Street is in the city’s toniest neighborhood, Gramercy Park — not in the gritty hood whose warts the writer so brilliantly chronicles. 

The Price family has made its home on the LES for generations, though Mr. Price himself grew up in the Bronx. He bought the no-doubt gorgeous (but sadly unlisted) Gramercy apartment in 1994. But don’t blame Mr. Price: As he once pointed out the LES is just too expensive for artists to live there these days. 

Jason Todd, the respected Morgan Stanley chief strategist who recently departed the brokerage amongst much speculation, has nabbed a condo at 130 West 30th Street for $1.54 million. Mr. Todd recently joined Indian firm Religare, and will apparently also enjoy a fresh start in the Cass Gilbert building converted pretty recently by architect Shamir Shah.

At the end of a long day watching equity markets bounce around like a ping-pong ball, Mr. Todd can unwind in the apartment featuring one of the loveliest loos we’ve seen in a while. Apparently, the “lavish windowed master bath is done in a combination of limestone, mosaic and marble finish and includes double sinks, a separate stall shower and a very deep soaking tub,” as the Corcoran listing describes it. 

–Falcon Properties prez Carlos Silberman has snatched up a Turtle Bay condo for $1.13 million. The Argentinian with a flare for managing midtown office space, will enjoy “quintessential Chrysler Building views” from his two-bedroom at 240 East 47th Street, according to the listing by Douglas Elliman. The former owner was heavyweight cosmetics publicist Michele Matozzo Bracci

–For those on the market for star-dusted real estate someone else hasn’t already snatched up, Alicia Keys held an open house at her Long Island mansion last weekend. The six-bedroom estate is listed for $3.85 million by the CORE Group. 

lkusisto@observer.com