Tumblr Hires Another Old-School Media Hand

printing press Tumblr Hires Another Old School Media HandDerek Gottfrid, a twelve-year veteran of The New York Times, will be leaving to join Tumblr as their new director of product. 

As Techcrunch’s MG Siegler points out, this is the second old-school media hire Tumblr has made recently.

In August, Tumblr hired senior Newsweek editor Mark Coatney to be their “media evangelist.”

Gottfrid is more of a tech hire, having served as a senior architect in charge of many digital projects at The Times.

Still, it seems as if Tumblr is interested in positioning itself as a source of news, albeit with a social/blog base.

As we noted this morning, word on the street is that Tumblr just raised some fresh capital to pay for its expanding staff.

Article continues below
More from Politics
STAR OF DAVID OR 'PLAIN STAR'?   If you thought "CP Time" was impolitic, on July 2 Donald Trump posted a picture on Twitter of a Star of David on top of a pile of cash next to Hillary Clinton's face. You'd think after the aforementioned crime stats incident (or after engaging a user called "@WhiteGenocideTM," or blasting out a quote from Benito Mussolini, or...) Trump would have learned to wait a full 15 seconds before hitting the "Tweet" button. But not only was the gaffe itself bad, the attempts at damage control made the BP oil spill response look a virtuoso performance.  About two hours after the image went up on Trump's account, somebody took it down and replaced it with a similar picture that swapped the hexagram with a circle (bearing the same legend "Most Corrupt Candidate Ever!"!). Believe it or not, it actually got worse from there. As reports arose that the first image had originated on a white supremacist message board, Trump insisted that the shape was a "sheriff's star," or "plain star," not a Star of David. And he continued to sulk about the coverage online and in public for days afterward, even when the media was clearly ready to move on. This refusal to just let some bad press go would haunt him later on.
Donald Trump More Or Less Says He’ll Keep On Tweeting as President