Paradigm shift alert! Richard Branson has upped the iPad app ante with a video cover for the debut issue of Virgin Digital Publishing’s Project magazine. It launches tomorrow, reports Mediabistro, but a preview of the Jeff Bridges cover video went live today.
Project will be run by veteran magazine editor Anthony Noguera and Branson’s daughter Holly, which–nepotism be damned–is a smart move. Holly’s proximity to Prince William and Kate Middleton will probably be a pocket ace for the upstart.
Branson said that Project will be updated throughout the month with blogs, reader polls and breaking news, so that it is a “daily destination.”
Not to worry, Ruper Murdocht, your iPad “project” will still be The Daily destination. And for all your secrecy, your cover’s probably in 3D.
Watch Jeff Bridges flicker and wave below–just like in Harry Potter!