The move was seen as payback: Google's new terms of service declared they would only share contact data with companies that returned the favor.

Facebook didn't offer to share and shake alike, and in fact used some clever, aggressive engineering to sidestep Google's blockade.

Instead of escalating the war on the technology side, Google is launching a PR offensive.

As Matthew Ingram at GigaOm reports, Facebook users who try and import their Google contacts will now see his amazing message:

Honestly, this is the kind of cheeky, informal wit we would expect from a startup, not a mega-coporation. Larry Ellison, watch your back, there's a new trash talker in town.