Woodward, Bradlee Star in Slick WaPo Promotion

“Hey, was that Robert Redford?” someone asks as a camera follows Bob Woodward around the offices of The Washington Post. The recently posted video is meant to promote the paper’s iPad app. We can’t speak to the quality of the app but this video sure is polished!

The short features Hollywood-quality production values, and newspaper personalities pop in and out. It all culminates with a confrontation in Ben Bradlee’s office:

Bob Woodward: I’m embarrassed.

Ben Bradlee: What’s the problem, pal.

BW: Everyone is using these. [note: they both have iPads]

BB: It’s the future. Get with it.

BW: Show me how.

BB: Okay.

And he then does! Video below.