Ad Targeting in New York Inspires Big Bucks, Angry Lawsuits

don draper 1 Ad Targeting in New York Inspires Big Bucks, Angry Lawsuits Media6Degrees, a New York-based startup that provides “social targeting” to advertisers, has raised $17 million in a second round of funding to expand in that area.

The money comes at a time when the FTC is considering a “do not track” list that would allow users to opt out of online tracking by advertisers, All Things D notes:

One way to gauge what’s really going on with privacy and Web advertising: Follow the money. If investors really think privacy problems are going to weigh the industry down, it’s going to be a lot harder to get checks out of them.

Investors must not be concerned about the appearance of lawsuits, either. A New York resident has sued behavioral targeting network Interclick for spying on her and is seeking class action status.

ajeffries [at] observer.com | @adrjeffries

 

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