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	<title>Observer &#187; Brooklyn&#8217;s BankSimple Teases Us With Sexy New Interface For Online Finance</title>
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		<title>Observer &#187; Brooklyn&#8217;s BankSimple Teases Us With Sexy New Interface For Online Finance</title>
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		<title>Brooklyn&#8217;s BankSimple Teases Us With Sexy New Interface For Online Finance</title>

		<comments>http://observer.com/2010/12/brooklyns-banksimple-teases-us-with-sexy-new-interface-for-online-finance/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 15:47:52 -0400</pubDate>
					<link>http://observer.com/2010/12/brooklyns-banksimple-teases-us-with-sexy-new-interface-for-online-finance/</link>
			<dc:creator>Adrianne Jeffries</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/banksimple-team_0.jpg?w=297&h=300" />Founders Josh Reich and Shamir Karkal conceive of <a href="http://banksimple.com">BankSimple</a> as the online middleman between customers and their banks, saving users from clunky financial sites that "<a href="/2010/wall-street/real-simple-banking-commodore-vanderbilt-brooklyn-basement">drop you back to like 1993</a>."</p>
<p>The Brooklyn-based startup <a href="http://twitter.com/#!/BankSimple/status/9737341748908033">launched a preview website yesterday </a>to give people a taste of what modern e-banking should look like.</p>
<p>Spoiler: it looks great, but the content is mostly mission statement-type text with just a few closely-cropped screenshots of what the actual banking part looks like.</p>
<p>A quick explanation of what BankSimple will do when it's released next year:</p>
<blockquote><p>BankSimple account plus BankSimple debit card replaces your existing personal bank account. Make deposits, withdraw cash, pay bills, earn interest, and more.</p>
<p>However, BankSimple is not a "bank." We partner with chartered banks who provide FDIC-insured products, leaving us free to concentrate on designing the complete consumer banking experience, via the web and your smartphone.</p>
</blockquote>
<p>Mint.com made a mint with a similar idea, selling its web-savvy personal finance site to Intuit for $170 million last year. You can sign up for the Banksimple beta <a href="https://banksimple.com/#sign-up">here</a>.</p>
<p><strong>ajeffries [at] observer.com | <a href="http://twitter.com/adrjeffries">@ADRjeffries</a></strong></p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/banksimple-team_0.jpg?w=297&h=300" />Founders Josh Reich and Shamir Karkal conceive of <a href="http://banksimple.com">BankSimple</a> as the online middleman between customers and their banks, saving users from clunky financial sites that "<a href="/2010/wall-street/real-simple-banking-commodore-vanderbilt-brooklyn-basement">drop you back to like 1993</a>."</p>
<p>The Brooklyn-based startup <a href="http://twitter.com/#!/BankSimple/status/9737341748908033">launched a preview website yesterday </a>to give people a taste of what modern e-banking should look like.</p>
<p>Spoiler: it looks great, but the content is mostly mission statement-type text with just a few closely-cropped screenshots of what the actual banking part looks like.</p>
<p>A quick explanation of what BankSimple will do when it's released next year:</p>
<blockquote><p>BankSimple account plus BankSimple debit card replaces your existing personal bank account. Make deposits, withdraw cash, pay bills, earn interest, and more.</p>
<p>However, BankSimple is not a "bank." We partner with chartered banks who provide FDIC-insured products, leaving us free to concentrate on designing the complete consumer banking experience, via the web and your smartphone.</p>
</blockquote>
<p>Mint.com made a mint with a similar idea, selling its web-savvy personal finance site to Intuit for $170 million last year. You can sign up for the Banksimple beta <a href="https://banksimple.com/#sign-up">here</a>.</p>
<p><strong>ajeffries [at] observer.com | <a href="http://twitter.com/adrjeffries">@ADRjeffries</a></strong></p>
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