Call Me Ishm-Fail: Google Books’ Answer to the Fail Whale

Is it for real? It looks too cute to be from Planet Google. But perhaps Google eBookstore knows it will have to specialize in clever-bordering-on-twee branding to win the hearts of the intersecting demographic of Techies and Lit-Nerds. Why else would they design this error message?

It seems to be working so far–it’s won the approval of McNally Jackson’s Twitter. We like it too. Look at Ahab’s frustration shoulders!