The New Yorker Acknowledges Four Loko Zeitgeist in Cartoon

fourlokoabsinthe The New Yorker Acknowledges Four Loko Zeitgeist in CartoonThe New Yorker cartoon is an institution of humor. As a form, it’s done more to infuse wit in scrawled doodles than perhaps any other, um, doodles. It’s mastered the “person saying something incongruous to what they’re doing” joke setup. The New Yorker was founded as a sort of humor publication, and these cartoons are often the funniest things in there. You probably got your dad a collection of them for Christmas, making sure it’s the one that corresponds with his chosen profession, or, if you’re mean, the profession he wanted you to be.

Anyway, it was a pleasant surprise to see the minds behind the New Yorker funnies make a not-so-subtle allusion to the banned blackout-in-a-can, Four Loko. 2010 is nearing its close, and it would have been a disappointment if the magazine went without commenting on one of the year’s most improbable headline-makers. The only mention up to this point was a single lowly blog post. Now, it’s immortalized in print.

We’d comment further, but we don’t want to over-think the cartoon and ruin the magic. Enjoy it in all its glory below, and do note the design of the can in the background.

110103 cartoon 040 a15529 p465 The New Yorker Acknowledges Four Loko Zeitgeist in Cartoon

 

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nfreeman [at] observer.com | @nfreeman1234