Run a Google search for eyeglasses and the first result is likely to be DecorMyEyes.com. For a lot of shoppers, the top spot Google probably signifies a credible business.
In reality, the company is run by an unscrupulous entrepreneur in Brooklyn, Vitaly Borker, who believes he’s earned his pole position on Google by getting folks to hate him.
“I just wanted to let you guys know that the more replies you people post, the more business and the more hits and sales I get. My goal is NEGATIVE advertisement,” he wrote on one review site, Get Satisfaction.
Google, never one to stand by while someone games their search engine, responded this afternoon with a fix,
“We were horrified to read about Ms. Rodriguez’s dreadful experience. Even though our initial analysis pointed to this being an edge case and not a widespread problem in our search results, we immediately convened a team that looked carefully at the issue. That team developed an initial algorithmic solution, implemented it, and the solution is already live. I am here to tell you that being bad is, and hopefully will always be, bad for business in Google’s search results.”
Google did stop to point out that it wasn’t the bad reviews driving Borker to the top of the search rankings, so much as news stories from major outlets like the New York Times and Bloomberg.
Guess the old saying is true. There’s no such thing as bad press. Just bad business.
ajeffries [at] observer.com | @ADRjeffries