Google Changes Search Algorithm To Stop Rewarding Brooklyn Scammer

glasses 0 Google Changes Search Algorithm To Stop Rewarding Brooklyn ScammerRun a Google search for eyeglasses and the first result is likely to be DecorMyEyes.com. For a lot of shoppers, the top spot Google probably signifies a credible business. 

In reality, the company is run by an unscrupulous entrepreneur in Brooklyn, Vitaly Borker, who believes he’s earned his pole position on Google by getting folks to hate him. 

“I just wanted to let you guys know that the more replies you people post, the more business and the more hits and sales I get. My goal is NEGATIVE advertisement,” he wrote on one review site, Get Satisfaction.

Google, never one to stand by while someone games their search engine, responded this afternoon with a fix,

“We were horrified to read about Ms. Rodriguez’s dreadful experience. Even though our initial analysis pointed to this being an edge case and not a widespread problem in our search results, we immediately convened a team that looked carefully at the issue. That team developed an initial algorithmic solution, implemented it, and the solution is already live. I am here to tell you that being bad is, and hopefully will always be, bad for business in Google’s search results.”

Google did stop to point out that it wasn’t the bad reviews driving Borker to the top of the search rankings, so much as news stories from major outlets like the New York Times and Bloomberg.

Guess the old saying is true. There’s no such thing as bad press. Just bad business.

ajeffries [at] observer.com | @ADRjeffries

Article continues below
More from Politics
STAR OF DAVID OR 'PLAIN STAR'?   If you thought "CP Time" was impolitic, on July 2 Donald Trump posted a picture on Twitter of a Star of David on top of a pile of cash next to Hillary Clinton's face. You'd think after the aforementioned crime stats incident (or after engaging a user called "@WhiteGenocideTM," or blasting out a quote from Benito Mussolini, or...) Trump would have learned to wait a full 15 seconds before hitting the "Tweet" button. But not only was the gaffe itself bad, the attempts at damage control made the BP oil spill response look a virtuoso performance.  About two hours after the image went up on Trump's account, somebody took it down and replaced it with a similar picture that swapped the hexagram with a circle (bearing the same legend "Most Corrupt Candidate Ever!"!). Believe it or not, it actually got worse from there. As reports arose that the first image had originated on a white supremacist message board, Trump insisted that the shape was a "sheriff's star," or "plain star," not a Star of David. And he continued to sulk about the coverage online and in public for days afterward, even when the media was clearly ready to move on. This refusal to just let some bad press go would haunt him later on.
Donald Trump More Or Less Says He’ll Keep On Tweeting as President