The MTA is running a series of ads in the subway that reference the wonderful world of transit apps for iPhone, Android and more.
But the MTA doesn’t want credit for the apps themselves. The new ads tout the fact that the MTA opened up its data, thereby outsourcing apps to developers:
“Our apps are whiz kid certified,” goes the subway posters. “Instead of developing transit apps, we gave our info to the people who do it best. Search the web for ‘NY transit apps’ to see what we mean.”
Given that the New York subway system can’t keep the trains running on time, this was probably the right tack.
ajeffries [at] observer.com | @adrjeffries