The graphic below captures perfectly the scenario ISPs are hoping for, and that net neutrality advocates are trying to avoid:
It shows an Internet user (on an iPad, because iPad users like to buy stuff!) connected to the Internet. But in between Subscriber A and the fluffly Internet cloud is a buzzkill of a box: Policy Enforcement and Charging.
In this scenario, Internet providers could charge different rates for accessing different sites. Here Facebook and Skype are different prices, but Vodafone is free. The slide comes from a webinar put on by two companies, Allot Communications and Openet, which count Verizon, AT&T and Vodafone as clients.
The end is near. Too bad–we liked the Openet Allot.
ajeffries [at] observer.com | @adrjeffries