It’s hard to know what New York-based Flavors.me is feeling right now.
Flavors.me generates simple, visually-compelling personal homepages, free for basic features with a premium subscription available. The basic format is a background photo with links to Twitter, Facebook, blogs or whatever.
The site is strikingly similar to About.me, which was bought by AOL this morning after being open to the public for only four days.
AOL passed over Flavors.me in favor of About.me, in which it had previously invested and where personal relationships probably played a part. Rejection hurts, as does seeing large sums of money being handed to your competitors.
On the other hand, Flavors.me is now a prime target for acquisition and has a lot to gain if AOL lets About.me languish as sometimes happens when mega-companies acquire small, crafty startups. Remember when Yahoo ate Delicious?
Flavors.me seems to be triumphant based on all the trash it’s talking on Twitter. “Thanks for joining the good side,” Flavors.me told local investor/entrepreneur Mark Birch, who switched from About.me after news of the acquisition.
The retweets were more bombastic–reactions from Flavors.me’s followers include, “Since about.me is now doomed to die a painful death, check out flavors.me – which is much better anyway!” and “I feel like about.me is just the overhyped, buggy copycat of flavors.me” plus two invocations of the hashtag “#AOLfail.”
ajeffries [at] observer.com | @adrjeffries