Perhaps Andre Balazs feels threatened. Or perhaps he sees a redbrick opportunity.
Just a few blocks north of his blockbuster Standard Hotel, the Chelsea sits astride 23rd Street. As The Observer reported after the building was put on the block in the fall, “hoteliers Ian Schrager and André Balazs, as well as the real estate scion Scott Resnick” were interested in the building. Schrager is reportedly out, but now some Page Six spies have spotted Balazs checking out the Chelsea.
Now that it’s up for sale again, some say Balazs has plans to give it the same magic touch he gave the Chateau Marmont when he transformed the Hollywood rock haven into a posh hangout for celebrities and LA elite. His rep said, “Pure speculation. We have no comment.”
With the Mercer and the Standard full-up, Balazs might need another project to tackle. If only he could figure out how to deal with those persnickety tenants.